http://www.nytimes.com/2012/01/27/technology/apple-and-google-as-creative-archetypes.html?ref=stevelohr
Thank you for the above mentioned introduction to present day "state of the art" innovation.
The very successful fundamental dynamic mechanism of the capitalistic system is founded on the systems ability to motivate the individual through (economic) self interest.
Internally though firms never the less expects employees to perform optimally and creatively for a fixed salary and pep talk! That is parallel to how the feudal system was functioning!
As long as a firm is spurring enthusiasm and attracting the best and most creative employees such a model functions well.
When firms (however great) no longer do that, even massive investments in R&D do not pay off! As can be seen with GM, IBM, Microsoft, Nokia - and so on.
As you will see
http://unifiedscience2.blogspot.com/2011/02/single-algorithm-can-save-western-world.html
there exists a much more dynamic approach which takes several crucial human factors into account.
Firstly the present mental barrier against giving the creative employees a fixed % of the proceeds derived from their creative achievements has to be overcome.
The apps. marketplaces are primitive forerunners of such a development
Secondly the inventive process has to be split so that the creative do not have to bother with developing their ideas into products or marketing those products.
